Course outline

Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.
Lessons
• Set up and manage Dynamics 365 Marketing
• Configure marketing settings
After completing this module, you will be able to:
• Set up your Marketing application.
• Configure advanced settings such as organization, business management, and content.

Module 2: Manage segments and lists
This module will review how to create, manage and use segments and subscription centers.
Lessons
• Create and manage segments
• Create and manage subscription centers and lists
After completing this module, you will be able to:
• Create and manage segments.
• Create and manage subscription centers.

Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.
Lessons
• Manage forms
• Manage marketing pages
After completing this module, you will be able to:
• Create marketing forms and embed them on marketing pages.
• Create a marketing page.
• Preview, validate and go live with a marketing page.
• Create marketing form and page templates.

Module 4: Manage leads, accounts, and contacts
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Lessons
• Create and manage leads
• Manage accounts and contacts
After completing this module, you will be able to:
• Track customers as accounts or contacts.
• Create a lead and convert it to an opportunity.
• Manage leads through the lead lifecycle.

Module 5: Manage marketing emails and customer journeys
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
Lessons
• Create marketing emails
• Create customer journeys
After completing this module, you will be able to:
• Create and design email messages.
• Preview, validate and go live with email messages.
• Save an email message as a template.
• Create a customer journey.

Module 6: Manage events
This module will review the customer journey creation process.
Lessons
• Create an event
• Create a webinar event
• Promote and manage events
After completing this module, you will be able to:
• Create an event.
• Create a webinar event using Teams as a webinar provider.
• Promote an event.
• Manage the event website.
• Configure events settings.

Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.
Lessons
• Create a survey project
• Create surveys with Dynamics 365 Customer Voice
• Send Dynamics 365 Customer Voice surveys
After completing this module, you will be able to:
• Manage surveys using projects.
• Create a survey.
• Personalize a survey.
• Distribute a survey to customers.

Module 8: Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Lessons
• Evaluate marketing initiatives with analytics
After completing this module, you will be able to:
• Use insights to make decisions about marketing efforts.
• Score leads.
• View insights related to customer journeys and email messages.